Movie theater owners have a problem when it comes to getting their seats occupied. Home experience has become so good that it is easier to access movies than before than people doesn’t feel the need to travel all the way to a cinema. So in order to make more money, cinema owners needs to think out of the box.
Only 15 percent is used of the total capacity in cinemas which is shocking statistic for many of us. News forums like Tamil Cinema News are of the view that loyalty of entertainment consumer industry has been plummeting down. In order to protect your cinema business from falling down, follow the simple five steps listed below:
- 1. Reward moviegoers
You need to increase loyalty of your customers. Theatres now have find hundred different reasons to boost their ticket prices. When 3-D came into the picture, there was an average increase of $3 per ticket. It is high time for cinema owners to realize the fact that they need to reward their customers through discounted rates or other offers which will attract more customers increasing their loyalty.
- 2. Cheaper tickets
Whether you watch a movie or not matters a lot to cinema owners. Price comes into play when people are purchasing tickets. There has been a culture of watching movies in places like India. People tend to spend a specific proportion of money on watching movies. The trend is undermined through an elevation of prices which poses difficulty for cinema owners to run their business. The very simple solution is to lower the prices. You soon lose the touch with economic realities as the movies get expensive.
- 3. Marketing
Marketing is a very important aspect when it comes to improving your cinema business. Competition has grown to a very high level causing businesses to operate in a difficult manner. You need to market yourself to the audience in order to shine. Share details about your screenings, venue and much more through online and offline mediums. Have your own website and blogs. Word of mouth is another powerful marketing tool. Get audiences talking about your cinema in a positive manner and you will get all the benefits.
There are a number of different ways in which you can market your business. Avail technological facilities like email and social media to reach a higher number of audience. Use social media to talk about recent screenings and events that your cinema is going to feature. Also give updates regarding post-event. Tell people how successful the movies have been.
- 4. Combos
Theatres have started giving combo concessions to boost their revenues. They have come up with packages like giving free popcorns on buying a movie ticket. This attracts more customers. These combos also tend to attract kids more which then whine before their parents to watch their favorite movie in the cinema.
- 5. Quality
Moviegoers want cinemas to be in optimal condition including the sound system, quality of video, comfort of seats and every other aspect. Make sure you serve your customer in the best possible way in order to maintain their loyalty. Obviously every viewer would want an amazing movie experience.